{"id":5083,"date":"2016-03-30T07:04:33","date_gmt":"2016-03-30T14:04:33","guid":{"rendered":"https:\/\/redshoezone.ca\/?p=5083"},"modified":"2016-05-01T15:32:14","modified_gmt":"2016-05-01T22:32:14","slug":"following-her-passion-led-to-aha-mazing-pinterest-success","status":"publish","type":"post","link":"https:\/\/ohmywordjournal.com\/redshoezone\/following-her-passion-led-to-aha-mazing-pinterest-success\/","title":{"rendered":"Following her passion led to AHA-mazing Pinterest success"},"content":{"rendered":"

IN HER SHOES Pinterest trailblazer – Sarah Johnson, 49<\/strong><\/p>\n

I\u2019m always on the lookout for extraordinary women to feature on the Red Shoe Zone. Women who by sharing their stories change us \u2013\u2013 some provide hope, others inspiration \u00a0to do what we think we can\u2019t and a few encourage us to dream\u2026..like Sarah Johnson.<\/p>\n

Sarah\u2019s warm, fun-loving nature is apparent from the minute she opens her front door.<\/p>\n

\u201cHi \u2026..I\u2019m Sarah come on<\/em> in!\u201d<\/em><\/strong><\/p>\n

She\u2019s genuine and down to earth and the type of person you immediately like. Her home is as welcoming as she is…everywhere I look there\u2019s something beautiful and interesting\u2026everything seems to tickle my insides.<\/p>\n

\"Sarah's<\/a>

Sarah’s home is a reflection of the style that led to Pinterest success<\/p><\/div>\n

\u201cWOW!\u201d\u2026\u2026 is the only conversation I\u2019m capable of. Sarah has great style.<\/p>\n

She’ll tell you right off the bat her life is blessed. In fact she has a blog called, On Love Street<\/a>. She\u2019s been happily, soulfully married to Glenn for 27 years. They have 2 kids Chloe 19 and Nicholas 14 and a 6 year old French bull dog named Pierre.<\/p>\n

With her very apparent and innate sense of style it doesn\u2019t come as a surprise to learn that years ago Sarah almost opened a home d\u00e9cor shop. But it wasn\u2019t the right time or the right place. So instead she turned her talents toward her own home\u2026scouring magazines for decorating and gardening ideas\u2026.ripping pages and filling binders.<\/p>\n

\"Sarah<\/a>

Sarah’s home is so welcoming and reflects her great sense of fun<\/p><\/div>\n

In 2011 Pinterest arrived on the scene, an upstart in the online digital world, a place for finding, saving and sharing images. Bingo. The sheer volume of images was a b-o-n-a-n-z-a not to mention the efficiency of pinning them on a digital board. Sarah dove in and began creating the Sarah Johnson pin board\u00a0dedicated to all the things she loved that (of course) reflected her aha-mazing taste.<\/p>\n

For this devoted stay-at-home mom, busy and active in her kid\u2019s schools, in the community and in volunteer work it was a way to carve out a little time doing something she loved.<\/p>\n

Call it a fun hobby.<\/p>\n

What happened next is one big extraordinary story.<\/strong><\/p>\n

Cheryl: Take us back to 2012\u2026there you are happily pinning\u2026pretty soon you’re gaining lots of followers, attracted to your boards reflecting your fabulous taste! Pinterest \u201cpicks up your boards and starts promoting you<\/em>\u201d. This is big. Explain to those of us who know ‘nothing’\u2026what this means.<\/p>\n

SARAH<\/em><\/strong>: Experiencing it was one thing and learning after the fact what had happened was another. One morning I was happily pinning away (I might be the teensiest bit obsessive) so I checked my follower number as I started and again later and the number had increased significantly.<\/em><\/strong><\/p>\n

\"Sarah<\/a>

Sarah’s and husband Glenn – “Did you hear what you just said???!!”<\/p><\/div>\n

At that point,\u00a0<\/em><\/strong>I still had my follower notifications turned on and within the space of an hour, I couldn\u2019t refresh my numbers and not have them go up.<\/em><\/strong>I began that day with just under 1,000 followers and I ended it with much more than double.<\/em><\/strong>It escalated (over the following months) to the point that \u00a0I recall saying to Glenn, “I only got 30,000 new followers today” and being downcast about it, to which he replied, “Did you hear what you just said?” and laughed. It was a crazy time and speaks to everyone’s ability to adapt to a “new normal”. I later found out Pinterest had cherry-picked a select number of Pinners to promote to new sign-ups, so people were choosing me from the get-go. (They have since changed that model & new sign-ups follow their interests rather than individuals.)<\/em><\/strong><\/p>\n

Cheryl: Now you’re a \u2018suggested board\u2019 gaining more and more and more followers. How many followers did you have at this point?<\/p>\n

SARAH: Several thousand within hours, escalating to over 4 million at one point.<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong>Cheryl: Holy Moly Sarah! Ok moving forward a year\u2026.to 2013.\u00a0 You receive a facebook message from a woman named Grace who\u2019s very interested in your board \u2018Backyard Envy\u2019 devoted to gardening. Tell us about that.<\/p>\n

\"Sarah<\/a>

It was a love of gardening and Sarah’s Backyard Envy board that launched her into the Pinterest stratosphere. “Follow your passion” is Sarah’s message<\/p><\/div>\n

SARAH: Well, Grace was an influencer rep with a social media agency in LA and in the space of a 30 minute phone call, I found a new \u201ccareer\u201d \u2013 or, should I say, it found me.<\/em><\/strong><\/p>\n

Cheryl: So here\u2019s where our eyes bug out of our heads. The collective \u2018we\u2019 didn\u2019t (before today) \u00a0have any idea you could have a career let alone enjoy a significant income as a Pinner on Pinterest. Honestly Sarah it\u2019s truly astounding in the most wonderful way! Describe your role and responsibility in the new self employed career.<\/p>\n

SARAH: Grace might as well have been my fairy godmother. Their agency is an offshoot of an analytics company so they had all the technical support and statistics sorted and had figured out a way to marry brands with like-minded influencers (me) to promote their products. I was able to pick and choose who I worked with and how much. My visual curation when combined with my audience was and is appealing to brands. Pinterest drives more sales than Facebook & Twitter combined. It’s a powerful platform for brands and it is still being discovered as such.<\/em><\/strong><\/p>\n

Cheryl: So there you are Sarah Johnson suburban mom, brand ambassador and GLOBAL Style Influencer! How were you feeling? It all seemed to happen so fast.
\nSARAH: It did unfold very quickly, it\u2019s true, but it all flowed very naturally from one thing to another and every aspect of it was positive, so I just went with it, honestly.<\/em><\/strong><\/p>\n

\"Sarah<\/a>

Suburban mom Sarah becomes global style influencer<\/p><\/div>\n

\u00a0<\/em><\/strong>Cheryl: Did you ever want to pinch yourself?<\/p>\n

SARAH: Hmm\u2026 That\u2019s a good question! I\u2019ve enjoyed the ride, to be sure, but it\u2019s only when I\u2019m describing what I do to someone who has no idea that it all sounds a little pinch-worthy. Otherwise, it\u2019s just another day at \u201cthe office!\u201d<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong>Cheryl: Women everywhere want to share your office! So how big is this in terms of followers? \u00a0SARAH<\/em><\/strong>: <\/em><\/strong>At present, I have just over 3.3 million followers. I no longer have “just 30,000 new follower” days though, haha. I wish. I have been able to turn my notifications back on, which is a good thing as friends and family were following me as they signed up and I was none the wiser. (Sorry, guys!)<\/em><\/strong>
\nCheryl: You say with absolute humility and complete honestly, \u201cI won the lottery!\u201d<\/em> How big did this get? Can you give us an indication of how big the revenue stream is?<\/p>\n

SARAH: Money talk makes me squirm a little, but I remember asking Grace in that very first phone call, \u201cSo\u2026 how much are we talking here\u2026..two, three digits a month?\u201d I was really thinking small looking back, but being paid to work while sipping wine in my jammies already seemed like the Promised Land. Grace only laughed and said, \u201cSarah, we\u2019ve had people quit their jobs, some have bought houses.\u201d Turns out my estimation was off by a digit or two.<\/em><\/strong><\/p>\n

Cheryl: You go GIRL! I can\u2019t help but smile. Could you ever in your wildest dreams have imagined this?<\/p>\n

SARAH: Um, no. Turns out I am a pretty content chick. I have always been happy being me, which is a good thing. But I think if I lacked anything, it would be ambition. Opportunity literally had to come knocking. Well, Facebooking.<\/em><\/strong><\/p>\n

Cheryl: Such a crazy, lovely story of success. What have you learned from it?
\nSARAH: It\u2019s funny, Cheryl. I\u2019ve really learned so much. I\u2019ve met so many people through this experience \u2013 social media experts and influencer reps in LA, other influencers across Canada and the US, pinners from around the world \u2013 and so many of them women. Such inspiring women, doing such great things. I think my biggest take-away would be to follow your passion. Don\u2019t follow the money, don\u2019t follow the trends, figure out what you love and \u00a0make it, do it, write it, whatever \u201cit\u201d is. The rest will follow.<\/em><\/strong><\/p>\n

Cheryl: I think sometimes we\u2019re afraid to follow our passions thinking, \u201cI can\u2019t do that!<\/em>\u201d When really our greatest gifts\u2026the things we can offer the world that no one else can\u2026.are all wrapped up in those passions. In your case it was all wrapped up in your style \u2013 it became the X Factor\u2026.the tipping point. Way to go Sarah! No surprise\u2026.it\u2019s \u00a0everyone\u2019s dream to do something they love and get paid for it. What do you say when people ask, \u201cHow did you do this?\u201d \u201cHow can I <\/strong>do this?\u201d<\/em><\/p>\n

SARAH: I was very lucky. Make no mistake about it. So, I don\u2019t want to answer as if I have all the answers because I really don\u2019t. I\u2019d just say again that you have to follow your interests, put in the time \u2013 that bit is critical on social media and \u00a0is worthy of a bit of a tangent. A platform \u2013 whether it be Pinterest, Instagram, Snapchat, or whatever that next big thing is (keep your eyes open!) \u2013 will not ever promote you or recommend you if you are inconsistent in your use of it. Only celebrities get away with that. If you are looking to promote your business, brand, blog (any of the b\u2019s!) on social media, get your aesthetic sorted out, be consistent and get started. Actually, just get started. The other things will sort themselves out and the \u201cdelete\u201d function is a marvelous tool. I use it rigorously. Just take one step. The next step will reveal itself.<\/em><\/strong><\/p>\n

Cheryl: I love what you just said- Get started<\/em>– so many dreams never get off the ground because action isn\u2019t taken.\u00a0 That first step is so important because (as you said) the next step reveals itself and so on and so on. What\u2019s next for You\u2026this is a big year\u2026turning 50 and all.<\/p>\n

SARAH: You\u2019ve caught me at a pretty vulnerable moment actually. My daughter has just looked at her first apartment and has let us know she won\u2019t be home full-time again (she\u2019s at university and in campus housing) and my son (in grade 9) is on an exchange to Germany through his school, so I am having a major foreshadowing of what this empty nest will feel like so the answer is complicated, I think. I am going back to school in the Fall (drawing, Emily Carr University of Art + Design), so that\u2019s one thing. And I think that after almost five years of grieving the loss of my mom I can make it through a volunteer interview at White Rock Hospice without balling like last time, so there\u2019s that. Professionally, I\u2019m trying to remember to focus on my blog.<\/em><\/strong><\/p>\n

\"Sarah<\/a>

Sarah’s daughter Chloe is attending university and following in Mom’s footstep cultivating her own Pinterest following<\/p><\/div>\n

 <\/p>\n

I am no longer with my agency, not for six months at least, and segueing into advising clients. I\u2019m using my big board almost exclusively as a way of drawing attention to charities and causes I support. Having said that, I\u2019d happily pin my way around the world on someone else\u2019s dime. With a little luck, that will happen. My fingers are fully crossed.<\/em><\/strong><\/p>\n

Cheryl: Mine too. Crossed. Keep us posted!<\/p>\n

Just for fun you might want to check out Sarah’s daughter Chloe’s pin board…she’s following in Mom’s footsteps.<\/p>\n

 <\/p>\n

If you know someone who would be inspired to read Sarah’s story, please pass it along to them. It may be just the encouragement they need to start following their passion. Oh…Don’t forget \u00a0to like Red Shoe on facebook<\/a> and follow the new\u00a0RED SHOE ZONE Pinterest page<\/a>. (Ode to Sarah) It was fun to create, I felt like I was shopping without a wallet. How great is that?!!<\/em><\/p>\n

 <\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

IN HER SHOES Pinterest trailblazer – Sarah Johnson, 49 I\u2019m always on the lookout for extraordinary women to feature on the Red Shoe Zone. Women who by sharing their stories change us \u2013\u2013 some provide hope, others inspiration \u00a0to do what we think we can\u2019t and a few encourage us to dream\u2026..like Sarah Johnson. Sarah\u2019sRead More<\/a><\/span><\/p>\n","protected":false},"author":3,"featured_media":5051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[272],"tags":[282,281,277,283,278,279,280],"class_list":{"0":"post-5083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-in-her-shoes","8":"tag-follow-your-passion","9":"tag-inspiration","10":"tag-pinterest","11":"tag-pinterest-success-story","12":"tag-sarah-johnson","13":"tag-success","14":"tag-success-story","15":"entry","16":"genesis-grid"},"yoast_head":"\nFollowing her passion led to AHA-mazing Pinterest success - Red Shoe Zone<\/title>\n<meta name=\"description\" content=\"Sarah Johnson was enjoying a 'fun hobby', pinning on Pinterest when all of a sudden she was catapulted in the big leagues. 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